Monday, November 11, 2024

 

DON'T KNOW WHAT YOU WANT, BUT WILL WHEN YOU SEE IT?

You feel that way because everybody does

by Thom Inman - Master Craftsman Carving Custom Wood Signs for 60 years
Don't know what you want, but you will when you see it? You feel that way because everybody does. The problem is that you often never find the means to gather enough information, samples, or insights to find what you want. Magazines, TV shows, and catalogs offer a lot of stimulating information that often will help you identify what you are imagining: "There's a Whichamacallit that might just work for that Thingy you need." Usually, you stumble upon things you aren't looking for or have been trying to find, but Glomb onto them as if they were one of those just the ticket items. These are probably what merchandisers call impulse items.

The internet is the granddaddy look-about tool of all time because it has many ideas. Those ideas don't necessarily fill your niche, fit your needs, or satisfy your longing because you don't know what you want - remember? While looking about, you can often be distracted by the funnies (shiny things), like YouTube or Google Video. Anybody can donate their silliness, but sometimes natural talent bubbles up. Most of those videos are just guys crashing one way or another or directly into their groin, but some are nearly brilliant. A couple of things make this enlightenment possible. The first is the large number of contributions. The other one is absolute altruism. Many folks will graciously donate their time and talent to make the world better—free-for-nothing.

If you use the internet, like browsing a magazine at the dentist's office, you will never find your whatchamacallit because you need to use keywords. Ask for precisely what you want or are looking for: Carved Rustic Welcome Signs, Stainless Steel Bird Cage, Paper that doesn't tear - anything. You need to Google (that's become techno-speak for "Ask") what you want, and Google will deliver to you! Among all those responses you will receive will be listed, in order of relevance, the sources and suppliers of the keywords you used.

Now the work begins because you have to sort out which of the returns/results is the "golf ball to the groin" or the gratuitous unselfishness of the few who will magnanimously help you find what you want by letting you see it. There will be plenty of near misses. There will be sites with pictures of what looks to be what you want. There will even be sites dedicated to creating what you want. The problem becomes finding the site, company, person, or team that will assist you by understanding that you don't necessarily know what you want but will when you see it.

Most of the "Hits" you receive will be relevant if you use specific keywords. What will be included, however, are all of the things that are just products by the keyword name. You will find a few precious vendors who will collaborate with you - even before placing an order! For instance, paper that doesn't tear might very well be available in 100-foot rolls in white and brown. Your problem will become being able to collaborate with anyone there to see if they can furnish you with 25 feet of black paper that won't tear.

Take heart! Aside from having been Carving Custom Wood Signs for almost 60 years, our carved wood signs are only the "When You See It" side of our business! Our product solves your "Don't Know What You Want" problem! When you order one of our products, your Credit Card is only authorized because you haven't made a purchase yet. Using your description of what text and images you want, we send you a full-color, initial, scale rendering of what we understand you want. Then, the fun begins! Our sign design professionals start collaborating with you by exchanging emails with additional attachments of proofs to consider. In that way, you are designing your sign project. The magic is, "You'll Know It When You See It"! Funds will be collected once you approve the design you want to be carved. That is what we sell. The design collaboration and proofing are included in the cost of the sign.


May the Forest be with You
May the Forest be with You!

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